Iconoculture is a global consumer research and advisory firm. Beginning with its first financing and the hiring of its first CEO, Iconoculture needed a nimble team to provide advice during the company's growth process and enlisted Maslon for representation. After assisting with three rounds of financing and helping the company as it developed a strategy to deal with world economic challenges, Maslon provided general corporate advice for a decade, attending board meetings, and advising on a myriad of issues that faced Iconoculture.

Iconoculture's venture capital investors then became interested in exiting the company. They identified an ideal exit partner with the corporate executive board and again turned to Maslon to help it negotiate an exit that would meet the objectives of its investors, and be executed smoothly and quickly.

Maslon organized a sale team consisting of Terri Krivosha and Brad Pederson to collaborate with Iconoculture on the transaction. Together, they provided strategic advice, assisted with employee transitions, including option holders, and enabled Iconculture to sell its company on a short timetable with an excellent result for its investors and employees in 2010. Iconoculture's CEO, Dan Frawley, was a reassuring presence for his employees through the transition and has enabled CEB Iconoculture to thrive and grow.